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Shopping in Viareggio - authentic goods, best outlets, malls and boutiques

Darsena di Viareggio Plenty of really curious shops in Viareggio can be found literally everywhere. Many nice pavilions are located next to the Plaza d'Azeglio. Here, is a large Profumeria Walchiria store, that is visited by women from the entire city. It offers a huge choice of cosmetics and elite perfumery at really attractive prices.
Your active city break in Viareggio. Attractions, recreation and entertainment - best places to spend your day and night here
Viareggio is a great city for active recreation. Here you can enjoy all kinds of water entertainment, including cruises (Vela Mare SSD, Consorzio Marittimo Turistico 5 Terre, Tourist Fun … Open
Along the coast is a beautiful Il Pellicano pedestrian street, which houses numerous shops, as well. There are small clothing boutiques and cozy cafes, selling take-out boxes among other meals. Nice gift shops and shopping pavilions with flowers are also found there. This is where you should go for new beach accessories.
In the variety of souvenir stores Magic Moments is worth highlighting. It is relatively small, but the choice of presented souvenirs is amazing. You'll find traditional magnets, statuettes of various sizes and styles, and beautiful handmade costume jewelry, as well as exclusive and more expensive articles. It is a great place for children, it presents a number of toys. Copyright www.orangesmile.com
Advices to travellers: what you should know while being in Viareggio
1. Fans of shopping should pay attention to leather goods and clothing made by local manufacturers, as well as utensils and home decorations made of crystal and china. Purchasing clothing … Open
There are many nice specialized shops in the city. Everyone with a sweet tooth should definitely come by La Boutique del Cioccolato. The choice of chocolate and sweets here is simply huge. Dozens of options for gift sets are always on offer for customers. They also sell cute sets of dishes. Many come here to choose a new tea set. In this specialized store you can get great gifts for your loved ones.
One sunny morning go to Piazza Cavour market. It is one of the largest and most popular in the city. This grocery market works every day. It is always possible to buy fresh seasonal vegetables and fruits, flavored bread, cheese from local farms and various meat delicacies. There is also a large choice of seafood in this market.
Viareggio design-hotels for stylish travellers
On the lively promenade of Viareggio is situated the modern Hotel Eden. It boasts of a very attractive and harmonious design. Its spacious hall is equipped with a very agreeable lighting … Open
Fish Market, located next to the Burlamakka Canal is a real city attraction. Every morning, fishermen sell part of their catch. This place is a kind of a museum for tourists. On its counters, one can see rare varieties of fish, huge squid and octopus, and extremely rare marine cicadas. Local sellers are real experts in their field, so if any of the presented seafood seem very exotic, they will always prompt the best recipe for its cooking.
In the vicinities of Viareggio there is a number of outlets, which will appear a real find for those who are going to renew their wardrobe. One of the most popular is Barberino outlet. It presents more than 200 stores of famous brands. Among them is Prada shopping pavilion, which will surely appeal to avid mods and some large sporting goods stores. Discounts in this mall often exceed 60%, making purchases in it will be interesting at any time of the year.
Top places to stay in Viareggio - most luxurious hotels
Viareggio is prepared to offer quite a decent collection of hotels to tourists who prefer to stay in the most luxurious and expensive establishments when it comes to hospitality. In the very … Open
Guests of Viareggio will have an opportunity to visit the largest outlet of Tuscany, The Mall. You can get everything you need to create a new image here. There are dozens of clothing stores for every taste, and there are also pavilions with accessories and perfumery. The outlet is sure to please those who prefer clothes and accessories of world famous brands. It has a large Armani pavilion and a Dior store. For the convenience of visitors, there are several restaurants and cafes in the center.
Among the clothing stores located directly in the city, ORIGINAL MARINES remains one the most popular. In it, you can buy new things for all members of the family. Practical and affordable clothing and footwear is predominate in the assortment. Local residents especially appreciate the store for a decent choice of children's clothing.
This guide to shopping in Viareggio is protected by the copyright law. You can re-publish this content with mandatory attribution: direct and active hyperlink to www.orangesmile.com.
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City tours, excursions and tickets in Viareggio and surroundings

Reference information
Map of all outlets
Designer outlets in Viareggio and nearby
♥   Outlet 'BARBERINO DESIGNER OUTLET' Via Meucci snc, Barberino di Mugello (FI), 50031, Italy, 79.8 km from Viareggio. On the map
♥   Outlet 'The Mall Luxury Outlet' Via Europa 8, Leccio Reggello, 50066, Italy, 100.4 km from Viareggio. On the map
♥   Outlet 'Fidenza Village' Via San Michele Campagna, Localit Fidenza, 43036, Italy, 113.6 km from Viareggio. On the map
♥   Outlet 'Castel Guelfo Outlet City' Via del Commercio 20A, Poggio Piccolo, Italy, 126.3 km from Viareggio. On the map
♥   Outlet 'SERRAVALLE DESIGNER OUTLET' Via della Moda 1, Serravalle Scrivia (AL), 15069, Italy, 147.3 km from Viareggio. On the map
♥   Outlet 'Franciacorta Outlet Village' Piazza Cascina Moie 1/2, Rodengo Saiano, 25050, Italy, 190.4 km from Viareggio. On the map
♥   Outlet 'Vicolungo The Style Outlets' Piazza S. Caterina, Vicolungo Novara, 28060, Italy, 226.6 km from Viareggio. On the map
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Travel News
Hilton builds third luxury hotel in Kyoto

The project organizers note that the new Kyoto hotel is perfect for both business and leisure. Just to remind you, the opening of the Roku Kyoto hotel took place in the city in 2021. The luxury hotel also never ceases to amaze guests with its exquisite atmosphere and variety of services. It is close to famous attractions like Kinkaku-ji Temple, and Shozan Resort Kyoto Pavilion is a short walk from the hotel. Read this

28.03.2023

Photogallery of Viareggio best places

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Shopping advices for the whole region around Viareggio

Livorno
For interesting memorable gifts for friends and loved ones, you can go to Papaveri store selling exclusive home accessories. The store offers a wide selection of interesting ceramic souvenirs, including miniature figurines and hand-painted mugs. There are also interesting souvenirs for thrifty tourists such as postcards, notebooks and miniature home decorations. Budget ... Open »
Florence
The most unusual place for shopping in Florence is the Ponte Vecchio medival arch bridge. A hundred years ago, this stone bridge housed famous jewelry workshops. And now you can buy very nice jewelry from local craftsmen here. Frugal travellers should take into account that the stores there do not differ in low prices. The most modest ring costs about 200 euros. Tourists rarely ... Open »
Emilia-Romagna Region
If you want to bring home a souvenir, don’t pass by the local alcohol. Sparkling wine Lambrusco is quite popular here thanks to its pleasant taste and quite an affordable price. Besides, it is hard to find it outside the region. Try Nocino liqueur, which is made from spirit, nuts, sugar, and spices. A small bottle of this drink will warm you during those long winter ... Open »
Modena
In the city, there is a wonderful farm market named Mercato Albinelli. Here, you can buy fresh fruits, popular national delicacies, and sweets. Some fruits and vegetables here may seem exotic to foreign tourists. Many people come to the market specifically to taste popular national dishes at local restaurants. The pleasant addition to the meal is a glass of Italian wine. On ... Open »
Bologna
For ambitious designer accessories, go to Fabrizio Cocchi store. It's a company shop of the famous designer. Chic linens made of silk, luxurious lampshades that will transform old lamps, as well as other interesting decorations for the house, are available to customers here. All the things and accessories presented are exclusively handmade, many of them exist in a single copy. ... Open »
Genoa
Those who prefer to dress only in elite boutiques like Prada and Dior, should stroll along the street of Rome. On this street is a large Tods shoe store. Lovers of elegant style will definitely enjoy Brooks Brother store. All the shopping pavilions are focused on affluent customers. Excellent jewelry salons and high-end restaurants, where one can relax after shopping are also ... Open »
Shopping advices for Viareggio. The best spots for buying designer clothes and local delicacies from Italy - shops, galleries, boutiques and outlets. We provide you with the shopping streets map, so you can plan your efficient shopping routes, while hunting for authentic souvenirs, goods, drinks, shoes and clothes in Viareggio.
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