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The UK Encourages Travelers to Spend This Summer at Their Home Country

News VisitEngland has just launched a new stage of its promotional campaign, in which it underlines the beauty and attractiveness of domestic trips. The campaign, which is the result of a partnership with tourism organizations and hotels in London, Wales, Northern Ireland, and Scotland, encourages Brits to travel in their home country, be it short overnight stays or summer holidays.

The ‘Escape The Everyday’ is not a new campaign. It was first launched in September 2020. The campaign mentions different destinations, highlights their major attractions, and focuses on experiences that travelers can enjoy in different parts of the UK. As restrictions are lifted, it is important to regain travelers’ confidence in domestic travel and motivate them to visit beautiful places in the UK. The pandemic has been a difficult period for global tourism, and the UK is no exception. Today, VisitEngland wants tourists to rediscover their home country and visit its vibrant cities, resorts, towns, and villages.

A domestic trip is also a great way to reconnect with friends and family members that live in different parts of the UK. As international visitors start booking hotels in London, Edinburgh, Manchester, and other British cities, it is time for locals to make bookings too. By staying in the UK this summer, travelers not only enjoy a vacation but also support local businesses, many of which are on the verge of bankruptcy because of the pandemic.

The campaign has rather a generous budget - £5.4 million. It kicks off with more than 1200 digital billboard adverts that focus on different activities and experiences that travelers can enjoy in the UK. There will also be video and audio advertisements, as well as branded content on social media. The campaign goes full force in August. The VisitBritain website already has new content with travel ideas and activities that travelers can try in certain cities. From July to September, VisitEngland Instagram will post information about various destinations across England.

According to the forecast by the tourism agency, domestic tourism spending is expected to reach £51.4 billion this year. This is a bit more than half of the domestic tourism spending in 2019 (£91.6 billion). Last year, the country’s economy didn’t get £58 billion because of the travel restrictions. The inbound tourism spending in the UK is expected to reach £6.2 billion this year. This is less than 25% of the inbound tourism spending in 2019 (£28.4 billion).

25.07.2021

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Individual City Guides

Chisinau
Chisinau travel guide
First mentions of this city appeared in 1466. For a long time Chisinau has been a boyar patrimony. Today this is a large historical and cultural center. For convenience the city is divided into Low and High. You can see ancient buildings built in medieval times in Low Chisinau, while High Chisinau is considered the business center of the city. Each year new modern buildings appear here. Probably, Organ Hall and National Drama Theater located opposite to it are main cultural sights of the … Read further
Menton
Cuisine of Menton
Italy has profoundly influenced culinary traditions of Menton. During the tour over historical part of the city travelers will come across numerous cozy bistros. The best one among them is considered to be the Le Chaudron bistro offering its visitors the most popular ethnic dishes. The specialities of the eating house are considered to be different sea foods. Expert cooks prepare grilled fish and serve it with fantastic accompaniments. The visitors will love fluffy desserts and the wine list of … Read further
Alkmaar
Traditions and festivals in Alkmaar
The city of Alkmaar welcomes guests with a decent choice of destinations and traditional cordiality. Prepare yourself for a variety of pleasant surprises and multifaceted experiences from this stunning destination. Alkmaar consists of stair-step bridges, canals, ancient paved bridges, gabled roofs, crowned Gothic cathedrals, narrow streets, which suddenly end in historical squares, and the atmosphere of an ancient place typical for the old-fashioned towns of the Netherlands. But the real heart … Read further
Saarbrucken
Saarbrucken cultural sights
The Saint Johannes Market is considered to be a true center of city life as this area concentrates numerous restaurants, shops and entertainment establishments. Scenic age old streets start right from the market. Most of them are completely closed for transport. Not far from the Saint Johannes Market tourists will discover Der Schlosskirche – the Palace Church being a marvelous landmark of gothic style architecture. The church was built in the 15th century. Though its long history the church … Read further
Groningen
Groningen attractions and entertainment
Groningen concentrates many canals that give it an extraordinary beauty. People might want to stay here forever, and it must be said that sometimes it turns out that way. Tourists falling for narrow streets ideal for cycling, beautiful houses, as if enveloping city streets and amazingly picturesque embankments, decide to stay here for the rest of their lives. However, the city is attractive not only for this - thus, active recreation enthusiasts feel great here, being offered all sorts of … Read further
Denpasar
Denpasar for families and kids
The main entertainment for guests of the popular Balinese resort is a beach relaxation and walks in picturesque places. Nevertheless, you can diversify leisure with children in Denpasar, with other interesting events. With older children, you can go to the Bali Wake Park. This is a kind of marine entertainment park located right on the picturesque coast. It differs from the usual centers of water sports in that, its visitors are offered a lot of unusual entertainment. There are special training … Read further
Luanda
Shopping in Luanda
The largest shopping and entertainment center in town is Belas Shopping where you can not only buy new clothes and souvenirs but also have fun. This shopping center attracts travelers with a variety of inexpensive shops and boutiques selling beautiful beach outfits and accessories, casual clothes and shoes of world-famous manufacturers. Several large shopping pavilions offer nice souvenirs. After shopping, visitors to the center can relax at one of the cozy cafes or go to the cinema. No … Read further
Bern
Extreme and fun in Bern
Ropetech Ropes Course. Ropetech Ropes Course is located near the Bern railway station, namely in the forest Dalhoelzli. You can reach it by trams № 7 and № 8 or by buses № 19 and № 28. You should get off at the "Thunplatz" stop. If you like outdoor activities, then adventure and fun are waiting for you here. The ticket price is 38 francs. The park is a complex consisting of 7 crossings. Their height is from 4 to 23 meters above the ground. You will choose the appropriate level of … Read further
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