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Hard Rock Will Open a Casino in London

News Hard Rock International already has a hotel in London but the internationally renowned chain of music-inspired hotels decided to go one step further and open a casino in the UK’s capital. For this purpose, Hard Rock purchased the casino premise license that previously belonged to the Ritz Club in London. This decision is a part of the global strategy of the hotel chain to expand in the most famous gateway cities around the world.

London has a special meaning for the Hard Rock brand as this is its birthplace. That is why it was particularly important to bring not only signature hospitality but also entertainment and gaming to the capital of the UK. One of the most recognized hotel brands in the world, Hard Rock tries to utilize this popularity and offer a full specter of services to its guests. When open, the London casino will join Hard Rock casinos in Hollywood, Madrid, Amsterdam, New York, and many other gateway cities around the world.

Today, Hard Rock hotels work in 69 countries. There are more than 240 locations with branded Hard Rock hotels, Cafes, Casinos, or Rock Shops. The company is increasingly interested in diversifying its business and so it decided to launch the Hard Rock Digital platform last year. This is a joint venture that specializes in both retail and online sports betting and interactive gaming.

Hard Rock cafes and hotels in Amsterdam, London, Berlin, and other cities always have one thing in common – they exhibit authentic music memorabilia. This collection started with an Eric Clapton guitar and kept growing over the years. Today, Hard Rock owns the most expensive collection of music memorabilia in the world with more than 86,000 items. Visitors of Hard Rock facilities around the world can see this collection.

The company was honored with several important awards. For example, Forbes Magazine named Hard Rock a Top Employer for Women in 2019 and 2020. Last year, Forbes additionally called the company one of the Best Employers for Diversity. Some hotels in the portfolio are truly unique – the first Guitar Hotel in the world, which is open in South Florida, the US, was selected as the 2020 Property of the Year by Global Gaming. In addition to the operating hotel in London, Hard Rock plans to open one more hotel that will be located in the former Kellogg’s factory. The abandoned factory will be transformed into a 353-room hotel. The first phase is set to open in late 2022.

15.01.2021

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Individual City Guides

Sardinia South
Sardinia South travel guide
Charming Sicilian island is an amazing mix of cultural traditions, historical landmarks and unique nature. Numerous beach resorts located at Sardinia include Costa Smeralda shore that is also known as ‘emerald beach.’ Sardinia has attracted people for ages; now there are numerous antique landmarks calling to thousands of tourists. The most interesting and probably the most mysterious place is the Su Nuraxi archaeological site located in Barumini area. Archeologists found over 7,000 stone … Read further
Tartu
Cuisine of Tartu
One of the main gastronomy features of Tartu is local beer. Vacationers can try the best varieties of beer in one of the many pubs, restaurants and bars. A typical Estonian pub is Püssirohukelder; selection of beers and popular national food here is just huge. Despite its status, Püssirohukelder is an attractive place for families with children. The pub has an awesome non-smoking room; its menu has a lot of interesting treats for children. Sweet tooth will love the Pere cake shop, as the … Read further
Wolverhampton
Traditions and festivals in Wolverhampton
Many people primarily associate Wolverhampton with its football club nicknamed "Wolves", which brought the city its fame. Historic cathedrals, cobbled streets, and pavements are in the second place. Traveling here, you should take into account some character traits of local residents. Thus, they are distinguished by some “simplicity” and restraint. It is easy to find a common language with them, as they can talk about anything and know how to be good listeners. And it's all thanks to local … Read further
Korcula Island
Korcula Island cultural sights
People have inhabited Korcula back in prehistoric times. The proof of this is the cave Vela Spila, located near the town of Vela Luka. The archaeologists have discovered numerous finds of the Mesolithic and Neolithic times inside the cave – ancient weapons, stone tools, unique horse sculptures, animal and human bones. All these findings are exhibited in the archaeological museum, located in the center of Vela Luka. In the city itself, you can find examples of architecture from different … Read further
Malaga
Malaga attractions and entertainment
Many travelers primarily identify Malaga with sunny beaches. The resort counts more than ten beaches. Many coast areas are marked with blue flags showing the high level of ecological safety. In the eastern part of the resort one will find quiet and sinking in privacy beach named El Candado which will turn to a perfect place of family recreation. Onward one will find the Banos del Carmen, Las Acacias, La Malagueta, Misericordia and San Andres beaches which will be of great interest for active … Read further
Oslo
Oslo for families and kids
A vacation with kids in Oslo will never be a boring one if you make it more diversified by visiting numerous interesting museums and entertainment centers. Despite the strict name, the Norwegian Museum of Science and Technology is an excellent place to visit for guests of any age. The main advantage of the museum is that absolutely all the items exhibited can be touched. Without a doubt, children would love that. The museum has an apparent technologic orientation, but boys and girls are equally … Read further
Graz
Shopping in Graz
The largest shopping center in Graz is Shopping City Seiersberg, where you can find shops of world-popular brands. A huge choice of clothes is presented in Zara, Mango, Bershka, Vero Moda and New Yorker pavilions. Besides clothes, they sell electronics, interesting accessories, jewelry, cosmetics and perfumery. A significant part of the stores represented in the center refers to an average price category. During periods of sale things are available at very competitive prices. No less … Read further
Lodz
Extreme and fun in Lodz
Intellectual Game in the FindOut Club. If you are a fan of intellectual recreation you can come to the FindOut club. It is an escape room. It is open from 11 am to 11 pm every day. You can become one of the members of a team that consists of 2 to 6 players. A friendly English-speaking member of staff will take you to a special room and lock it. You and the other players will have to solve various puzzles for 60 minutes. You will find hidden clues or treasures to use them to get the opportunity … Read further
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