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Hard Rock Will Open a Casino in London

News Hard Rock International already has a hotel in London but the internationally renowned chain of music-inspired hotels decided to go one step further and open a casino in the UK’s capital. For this purpose, Hard Rock purchased the casino premise license that previously belonged to the Ritz Club in London. This decision is a part of the global strategy of the hotel chain to expand in the most famous gateway cities around the world.

London has a special meaning for the Hard Rock brand as this is its birthplace. That is why it was particularly important to bring not only signature hospitality but also entertainment and gaming to the capital of the UK. One of the most recognized hotel brands in the world, Hard Rock tries to utilize this popularity and offer a full specter of services to its guests. When open, the London casino will join Hard Rock casinos in Hollywood, Madrid, Amsterdam, New York, and many other gateway cities around the world.

Today, Hard Rock hotels work in 69 countries. There are more than 240 locations with branded Hard Rock hotels, Cafes, Casinos, or Rock Shops. The company is increasingly interested in diversifying its business and so it decided to launch the Hard Rock Digital platform last year. This is a joint venture that specializes in both retail and online sports betting and interactive gaming.

Hard Rock cafes and hotels in Amsterdam, London, Berlin, and other cities always have one thing in common – they exhibit authentic music memorabilia. This collection started with an Eric Clapton guitar and kept growing over the years. Today, Hard Rock owns the most expensive collection of music memorabilia in the world with more than 86,000 items. Visitors of Hard Rock facilities around the world can see this collection.

The company was honored with several important awards. For example, Forbes Magazine named Hard Rock a Top Employer for Women in 2019 and 2020. Last year, Forbes additionally called the company one of the Best Employers for Diversity. Some hotels in the portfolio are truly unique – the first Guitar Hotel in the world, which is open in South Florida, the US, was selected as the 2020 Property of the Year by Global Gaming. In addition to the operating hotel in London, Hard Rock plans to open one more hotel that will be located in the former Kellogg’s factory. The abandoned factory will be transformed into a 353-room hotel. The first phase is set to open in late 2022.

15.01.2021

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Individual City Guides

Sudak
Sudak travel guide
Sudak is one of the most unusual Crimean resorts. It is just impossible to compare it with other resorts. Besides the magnificence typical for many Crimean resorts, it has a special atmosphere, thanks to which you can attune to comfortable and peaceful recreation for a few hours. Sudak has been a popular resort area for over a hundred years. Despite the huge number of tourists, Sudak has managed to preserve its pristine charm. In the city, there are almost no large residential and hotel … Read further
Toledo
Cuisine of Toledo
Connoisseurs of fine dining are recommended to look into the Alqahira Rincón de Oriente restaurant, which offers visitors a wide selection of delicious Middle Eastern dishes. The restaurant’s hall is festively decorated in traditional style; the interior is full of elegant carved lamps and cushions embroidered with typical oriental figures. Regulars of Alqahira Rincón de Oriente note the high level of service and friendly attitude of the staff. Among international restaurants vacationers … Read further
Luxembourg
Traditions and festivals in Luxembourg
Locals can seem withdrawn and unsociable to tourists. They are very sensitive to everything that concerns their families and will never let strangers into their family life. In questions concerning private life these people are quite adamant and inflexible, but everything is completely different when it comes to communicating with friends and colleagues. Locals are loyal, cheerful and sociable friends, who never refuse to rest in a noisy company. Sport is very popular in the city. Every second … Read further
Rennes
Rennes cultural sights
Massive fire badly damaged a bigger part of the historical center of Rennes at the beginning of the 18th century. Still the city has preserved several architectural landmarks and historical monuments which have been reconstructed and today appear in all their glory. The Parliament palace will be of great interest to visit for curious tourists. Its recently renovated building is used now for various cultural events, young artists and photographers present their works in beautiful halls of the … Read further
Thassos
Thassos attractions and entertainment
Thasos is well-known as a beach resort with an excellent infrastructure and a wide choice of entertainment. Its unique nature makes Thasos popular amongst eco-tourists too. The most popular beaches are located in the island's capital. Tourists especially appreciate Limanaki, Makryammos and Glyfada beaches. Each of them offers upscale equipment and various sports playgrounds, as well as a wide choice of bars and clubs. Scenic Trypiti beach is located near Limenaria town. Various shops and … Read further
Algiers
Algiers for families and kids
Fans of active entertainment, will surely like to rest in Algiers. Small travelers can be entertained here by visiting beautiful parks, beaches, entertainment centers and some cultural institutions. Nature lovers should definitely take a walk along the botanical garden Jardin d'Essai du Hamma, which is considered one of the most beautiful not only in the capital, but also in the whole country. This is a real mini-jungle in a stone city. It was here that the shooting of the film Tarzan took … Read further
Kissimmee
Shopping in Kissimmee
Kissimmee is not the largest of the American cities. However, you can buy a variety of souvenirs here. If you want to make thoughtful shopping and visit really big shopping centers, you should go to Orlando. Please note that the price indicated on the product does not include VAT both in large supermarkets and in small shops. Therefore, do not be surprised that another 7% will be added to the total sum of your purchases when you pay for them at the checkout. These are the laws here. If you … Read further
Gibraltar
Extreme and fun in Gibraltar
St. Michael's Cave Tour . There are 100 caves inside the rock that is located on Gibraltar. The largest of them is the cave of St. Michael. It is located at a depth of 62 meters. The cave has several entrances and exits. It was used as a hospital for wounded soldiers during the Second World War. The cave is used as a concert hall and a tour venue today. You can enter it by presenting the ticket for the cable car. You will make a fascinating journey through the narrow passages-labyrinths … Read further
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