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Hard Rock Will Open a Casino in London

News Hard Rock International already has a hotel in London but the internationally renowned chain of music-inspired hotels decided to go one step further and open a casino in the UK’s capital. For this purpose, Hard Rock purchased the casino premise license that previously belonged to the Ritz Club in London. This decision is a part of the global strategy of the hotel chain to expand in the most famous gateway cities around the world.

London has a special meaning for the Hard Rock brand as this is its birthplace. That is why it was particularly important to bring not only signature hospitality but also entertainment and gaming to the capital of the UK. One of the most recognized hotel brands in the world, Hard Rock tries to utilize this popularity and offer a full specter of services to its guests. When open, the London casino will join Hard Rock casinos in Hollywood, Madrid, Amsterdam, New York, and many other gateway cities around the world.

Today, Hard Rock hotels work in 69 countries. There are more than 240 locations with branded Hard Rock hotels, Cafes, Casinos, or Rock Shops. The company is increasingly interested in diversifying its business and so it decided to launch the Hard Rock Digital platform last year. This is a joint venture that specializes in both retail and online sports betting and interactive gaming.

Hard Rock cafes and hotels in Amsterdam, London, Berlin, and other cities always have one thing in common – they exhibit authentic music memorabilia. This collection started with an Eric Clapton guitar and kept growing over the years. Today, Hard Rock owns the most expensive collection of music memorabilia in the world with more than 86,000 items. Visitors of Hard Rock facilities around the world can see this collection.

The company was honored with several important awards. For example, Forbes Magazine named Hard Rock a Top Employer for Women in 2019 and 2020. Last year, Forbes additionally called the company one of the Best Employers for Diversity. Some hotels in the portfolio are truly unique – the first Guitar Hotel in the world, which is open in South Florida, the US, was selected as the 2020 Property of the Year by Global Gaming. In addition to the operating hotel in London, Hard Rock plans to open one more hotel that will be located in the former Kellogg’s factory. The abandoned factory will be transformed into a 353-room hotel. The first phase is set to open in late 2022.

15.01.2021

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Individual City Guides

Bastia
Bastia travel guide
Bastia is one of most beautiful ancient towns of Corsica. This is a famous economic and financial center of the island and an internationally famous resort. The center of the city is Saint-Nicolas Square, one of the most beloved places of rest of either local people or visitors. When you start sightseeing in Bastia, you should start it from this square. The southern part of this town is the place of a famous monument devoted to Napoleon Bonaparte. Western Bastia is full of cozy cafes that … Read further
Jeddah
Cuisine of Jeddah
Jeddah will never disappoint fans of haute cuisine. Fans of various culinary trends will easily find a suitable place to dine in this wonderful city. Byblos is one of the most famous restaurants dedicated to Lebanese cuisine. This dining facility will delight its guests with excellent menu and interesting entertainment program. Byblos will become an excellent venue for conducting large-scale events. Its spacious and beautiful hall is a perfect choice for various banquets. Travellers usually … Read further
Isole Pontine
Traditions and festivals in Isole Pontine
While traveling among the Pontine Islands, remember that the locals, like all the Italians, are very expressive. In the conversation, it is more important for them to express an emotional attitude than to convey the facts to the interlocutor. Therefore, do not take a raising voice, hands waving and interruption as a threat – it is just a normal way of communication here. You should address unfamiliar people not by name, but by "Signor", "Signora", "Signorina" if their academic rank and … Read further
Lahti
Lahti cultural sights
Even though Lahti cannot boast the variety of historical sites, it has some interesting places to organize a full-fledged tour. In the port area, you will find the unique Wood Architecture Park where absolutely all buildings are made of natural wood. One of the most beautiful buildings is the Piano Pavilion. In the summer, the park is always decorated with interesting landscape compositions, on the background which wooden buildings look even more spectacular. Not far from the picturesque … Read further
Dubrovnik
Dubrovnik attractions and entertainment
Dubrovnik offers to its guests numerous exciting entertainments. On the territory of the city you will find various sports facilities and entertainment complexes. Tennis courts, golf fields, diving centers, volleyball and basketball courts – this is a true paradise for all fans of active pastime. Fans of dancing will also never be bored here. On evenings numerous nightclubs and discos are opened in Dubrovnik. Latino Club is considered the most popular night facility of its kind. The club is … Read further
Lourdes
Lourdes for families and kids
The most important sights of Lourdes are connected with Christianity. However, the town will also appeal to curious and active children, regardless of their interest in religion. For example, the real knight's castle is located here. The fortress was built in the 14th century as the residence of the local count. It survived more than one siege but was never captured. The fortification was used as a Royal prison later. However, the castle has changed little since its construction. Boys can feel … Read further
Bolzano
Shopping in Bolzano
The most popular shops in Bolzano are centered around Obstmarkt, where many attractive shopping streets originate from. Here, you'll find curious designer boutiques, where one can choose fashionable clothes and accessories, as well as shops of leading world brands and excellent jewelry stores. On the main city's shopping streets, are many gastronomic shops selling the best regional wine and national delicacies. The main public square houses the most popular market, where customers enjoy a … Read further
Nassau
Extreme and fun in Nassau
Climb the Queen's Staircase. At the end of the XVIII century, 600 slaves created a stone staircase in one of the limestone mountains located in the central part of Nassau. Its creation lasted for 10 years. This staircase was called the Queen's Staircase. The height of the structure is 38 meters. The number of steps carved into the mountain corresponds to the number of years of the reign of the British Queen Victoria. It was assumed that the staircase was to connect the Princess Margaret … Read further
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