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Hard Rock Will Open a Casino in London

News Hard Rock International already has a hotel in London but the internationally renowned chain of music-inspired hotels decided to go one step further and open a casino in the UK’s capital. For this purpose, Hard Rock purchased the casino premise license that previously belonged to the Ritz Club in London. This decision is a part of the global strategy of the hotel chain to expand in the most famous gateway cities around the world.

London has a special meaning for the Hard Rock brand as this is its birthplace. That is why it was particularly important to bring not only signature hospitality but also entertainment and gaming to the capital of the UK. One of the most recognized hotel brands in the world, Hard Rock tries to utilize this popularity and offer a full specter of services to its guests. When open, the London casino will join Hard Rock casinos in Hollywood, Madrid, Amsterdam, New York, and many other gateway cities around the world.

Today, Hard Rock hotels work in 69 countries. There are more than 240 locations with branded Hard Rock hotels, Cafes, Casinos, or Rock Shops. The company is increasingly interested in diversifying its business and so it decided to launch the Hard Rock Digital platform last year. This is a joint venture that specializes in both retail and online sports betting and interactive gaming.

Hard Rock cafes and hotels in Amsterdam, London, Berlin, and other cities always have one thing in common – they exhibit authentic music memorabilia. This collection started with an Eric Clapton guitar and kept growing over the years. Today, Hard Rock owns the most expensive collection of music memorabilia in the world with more than 86,000 items. Visitors of Hard Rock facilities around the world can see this collection.

The company was honored with several important awards. For example, Forbes Magazine named Hard Rock a Top Employer for Women in 2019 and 2020. Last year, Forbes additionally called the company one of the Best Employers for Diversity. Some hotels in the portfolio are truly unique – the first Guitar Hotel in the world, which is open in South Florida, the US, was selected as the 2020 Property of the Year by Global Gaming. In addition to the operating hotel in London, Hard Rock plans to open one more hotel that will be located in the former Kellogg’s factory. The abandoned factory will be transformed into a 353-room hotel. The first phase is set to open in late 2022.

15.01.2021

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Individual City Guides

Patong Beach
Patong Beach travel guide
Patong beach is the most popular beach resort in Phuket. This amazing stretch of the coast is often called "Little Pattaya". The resort is incredibly picturesque and has perfect infrastructure. For millions of travelers Patong beach is known as the "Asian capital" of nightlife. It is consummate in the number and variety of nightclubs, bars and discos. The most popular nightlife places are situated on the Bangla Road street. A fun and noisy atmosphere here is both in the afternoon and late … Read further
Johannesburg
Cuisine of Johannesburg
Every restaurant in Johannesburg is able to surprise visitors by plenty of signature treats. Meat and game prepared according to national recipes are especially popular with holidaymakers. Another distinctive feature of the local cuisine is a rich selection of wines that will be the best complement to your favorite dishes. The Butcher Shop & Gril restaurant offers its visitors a great choice of dishes cooked on a grill. Steak in considered the signature dish of this dining facility. In addition … Read further
Phoenix
Traditions and festivals in Phoenix
Arizonans are always smiling. At first, this smile seems unnatural and disingenuous. But gradually you will get used to this feature of local residents. Of course, you can meet a frowning person on the streets of the city. But it will be an immigrant from Mexico or China in the vast majority of cases. Americans consider a smile a simple and necessary part of polite communication. For example, if you accidentally run into someone's eyes (this is considered embarrassing), you should immediately … Read further
Leipzig
Leipzig cultural sights
Strolling through the historic district of the city would give a lot of unforgettable experiences; you will learn a lot about the history of the city. Beautiful Barthels Hof was built in 1523 and served as the fair warehouse. A narrow passage connects the beautiful historic building with a lane where there is an old tavern. It is also among major city attractions. The tavern serves visitors from the early 19th century; many well-known citizens were among its regular clients. A truly unique … Read further
Monte Carlo
Monte Carlo attractions and entertainment
Perhaps, the legendary Casino of Monte Carlo remains the main entertainment center of the city. However, in addition to the grand gambling facility there are many other attractive places which are recommended for visiting by fans of active pastime. The majority of famous discos and nightclubs are located near Spelugies quarter. As there are really many institutions here, each of them tries to attract customers by offering original cultural programs and other entertainments. "At Jimmy’s" is … Read further
Liege
Liege for families and kids
Liège will be a terrific place for an active family vacation. In the warmer months, one of the favorite entertainments for travelers with children is hiking. The most famous and admired pedestrian routes is the Vallee du Ninglinspo. It passes through an exceedingly beautiful valley. The hiking route is properly organized. Hiking routes are positioned in the most difficult areas for tourists. There are observation platforms near the waterfalls and other natural attractions. Walking around the … Read further
Agistri Island
Shopping in Agistri Island
Olive oil is traditional Greek souvenir. Be sure to bring a bottle of olive oil from Agistri. Greeks produce high-quality oil and local cooks add it to almost all of the dishes. You can find olive oil in every supermarket. It is sold in 1 litre bottles, 3 or 5 litre jerrycans and souvenir packages in the shape of Greek gods, amphorae and mythological characters. The best and the most expensive oil is cold pressed Extra-Virgin Olive Oil with low acidity level. If you have bought olive oil in a … Read further
Oostende
Extreme and fun in Oostende
Travel through the Bunkers. There are dunes 6 kilometers west of Ostend. The famous landmark of the coast of Belgium is located near them. This is the Atlantic Wall Open Air Museum complex. It is open to tourists from 12:30 to 17:00 on weekends. You can get here in 20 minutes by the coastal tram. You will be able to plunge into the atmosphere of the First and Second World Wars once in the museum. You will see observation posts, artillery positions, and the Aachen coastal battery. You will also … Read further
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