A very nice advertisement of the popular nail polish of Rimmel is available in London and has excited the rising of not only women. To demonstrate the main particularity of the nail polish - the opportunity to become dry in three seconds, the professionals of JWT London have conducted an original outdoor campaign on the streets of the British capital. On the commercial streets next to the popular shops and trading centers were the unusual installations, which imitated the bottles with the shed nail polish.
The colorful bottles, literally floating in the air, were securely fastened on the rays of the nail polish flowing from them. On the earth, the little ray became a small, frozen pool. In the stores of Rimmel, the same compositions of natural size were placed in the shop windows. Visitors to London's major trading centers were able to see the giant bottles with the nail polish flowing out of them over the course of a few weeks. This was one of the most distinctive and original advertising campaigns of recent years.
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