The unique advertising design was created a few years ago in London, not far from Tower Bridge. Here was placed the greatest signpost in the world, created with the support of Nokia society. The weight of the advertising design was 60 tons, with the help of the Hebekrane it was suspended at the height of 50 meters.
The signpost, which at first sight is characterized by its impressive size, still has a distinctive feature. This was followed by the telephone number to which all interested parties could send SMS with the name of the object of interest. After some time after sending the message, the name of the object and the distance to it were shown on the light box, and the tower crane directed the signpost in the necessary direction.
In the course of two weeks, while the signpost adorned one of the central streets of London, his work was sent 24/7 on the official website of Nokia. Users were able to check the navigation maps free of charge, appreciate the new Ovi facilities and try to control the signposts through the website. The advertising of the new navigation services presented by the company Nokia was known in only two weeks world-wide, not only by the residents of London, but also by the guests of the British capital.
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