The Chinese company Lux, which produces hair care cosmetics, is famous for the creative and original advertising campaigns. During one of the last advertising campaigns, attention was drawn to the high-rise buildings with the glazed façade, one of whose main attributes was the exterior lift for window washing.
On the roof of such a building was the Werbeschild with the giant fixed high-strength metal plait. This braid was stylized as a support of the outer lift, which symbolized the hair's power thanks to the care products of Lux. The authors of the original billboard were the employees of the advertising agency JWT Beijing. The original advertising design is not the only one that demonstrates the miraculous power of Lux Shampoos.
The magnificent hair of the model has decorated two adjoining walls of a high-rise building in Shanghai. The corner of the building, where three high-speed trains are located, serves as the center of the huge poster and is of great importance. Three rapid-pull mimics imitate three main secretions of the Lux Shampoos. On each of the three lifts, the poster was attached with the representation and name of the unique fabrics of the shampoos, thanks to which the hair can bear any stress. Next - Rimmel Ads
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