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A growing number of tourists heads to Perugia during every next ethnic fest and national holiday as every local festival is a unique event featuring many original cultural celebrations. The Umbria Jazz Festival is of great interest and pleasure for genuine music fans. The festival is held each year in July. The music fest was first held in 1973 and since that time the grand music show engages more and more renowned singers and famous performers. Among them the festival visitors have enjoyed listening to B. B. King, Chet Baker, Ornette Coleman, Keith Jarrett and Dizzy Gillespie. For many renowned performers and singers the Umbria Jazz Festival has become a launch pad in music and singing career. Even now the festival engages gifted young people to perform their talents within the show.
One of the most waited Perugia holidays among foreign guests is the Eurochocolate Festival. The festival was first held in 1994. The sweet holiday takes place in October. For the last several years the festival has been visited by more than a million of foreign guests. The event engages more than 150 world renowned companies and chocolate producers. The main event of the festival is still a tasting of sweet products of world leading sweets companies.

Central streets of the city of Perugia are equipped with specialized concession stalls which offer dainty chocolate treats not only for tasting but also for sale. Everybody can buy a box of desired sweets as a memorable gift. Many events held within the festival take place in exhibition centers. Candy makers and confectioners present to the attention of festival visitors genuine masterpieces made of chocolate. Many engaging contests and exhibitions are held within the festival to entertain the public.
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