Local musicians and actors clad in special festive dresses accompany each flower car. A tradition to celebrate this unique and marvelous festival was started far in 1904. Then the holiday had another name and another theme. The celebration was devoted to the Goddess of nature named Flora. A hundred years ago the festival was accompanied with original rituals and ceremonies. In the middle of the 20th century the festival got a name of Flower battle. The festival got its recognition and popularity among local folks rather fast.
The contemporary event engages the best florists of Liguria for whom the flowers and care of these tender plants have turned into their sense of life. The florists present their achievements in floral design art during the festival. Apart from a bright parade the holiday features interesting educational events and exciting flower fairs.
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