The Flowers Parade is one of the most spectacular and symbolic events in the cultural life of the city. The matter is that flowers are the main symbol and a genuine national pride of the city of San Remo. The flowers can be seen everywhere in the city. Flowers are used as main decorative elements of concert stages and streets during festivals and holidays. A parade of cars with incredible flower constructions is held on the last Sunday of January. The city witnesses hundreds of luxurious cars decorated with thousands of fragrant flowers.
Local musicians and actors clad in special festive dresses accompany each flower car. A tradition to celebrate this unique and marvelous festival was started far in 1904. Then the holiday had another name and another theme. The celebration was devoted to the Goddess of nature named Flora. A hundred years ago the festival was accompanied with original rituals and ceremonies. In the middle of the 20th century the festival got a name of Flower battle. The festival got its recognition and popularity among local folks rather fast.
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