As the end of the year approaches, more and more experts publish their vision of the development of hospitality industry in 2017. This time, Muriel Muirden, forecaster for architectural company WATG, presented her list.
Simplicity may become the main trend next year. Modern lifestyle with its increasingly growing speed makes people feel more pressure and, thus, search “simple life”. The hospitality industry feels that and offers various “less is more” options such as menu free dining, emerging destinations, authentic and wild nature experiences, and even digital disconnection. Next year, we might see more summer camps and vacations that offer a break from reality.
Deeper integration: science and latest technologies come to all spheres of modern life, and hospitality industry is no exception. In 2017, the development of travel apps and various electronic services will continue. New generation of apps will allow not only digital check-in and out, but will also ensure pleasant experience. The apps are expected to monitor the queue at the buffet, adjust lightning in guestrooms, control sound and devices, and many more.
Wellness on the rise is not a new trend, but obsession with health continues. Hotels maintain the trend by offering locally sourced food and adding more workout programs. Hotels with own micro gardens, vineyards or olive groves are expected to be on the rise.
Finally, the US may benefit from its new cannabis law. As recreational marijuana is now permitted in some states, cannabis tourism is expected to grow in coming years.