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Starwood Launches a New Mobile Application for Its Loyal Customers

Good news for members of Starwood’s loyalty program. Starwood Hotels & Resorts Worldwide has released a new program for owners of iPod Touch and iPhone devices. The application is very simple in use and is fully integrated with the hotelier’s database. It features FaceTime support, with which customers can search for hotels, read details about various accommodations, enjoy connection to social networks and make bookings from their devices.

Nowadays mobile media is an important sphere of development for all large organizations. The number of smartphones and tablets increases quickly, so many people use them for making purchases online. According to the research performed by Starwood, mobile accessibility becomes vital either in established or in emerging economies of the world. Moreover, today bookings via smartphone or other mobile device become the preferred way in such important markets as the United States and China.

Prior to releasing the application, Starwood has followed the feedbacks of focus groups. As a result, the new application is more user-friendly. There are no transfers to mobile browser as all key features are integrated into the program. Users can search for hotels using an airport code or a map. The starting screen interface is tiled and shows user’s most frequent requests for fast access.

05.04.2012

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