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April Results for Hotels in Europe
In April the hotel industry of Europe showed mixed results comparing to the same period of 2011. The report published by STR Global shows that the European hotel market steadily improves and features better results in all three key indicators in euro. The demand added 2.1% across the region in April comparing to the same month of the previous year. Frankfurt and Brussels achieved the best results among the 31 European cities present in the report. Both cities feature the highest increase of RevPAR, which has become possible thanks to large trade-fair events. Brussels hosted European Seafood Exposition, and Frankfurt got more visitors thanks to Light+Building trade fair, which takes place in the city each two years.
The highest increase in occupancy in April 2012 was reached by hotels in Bratislava, Slovakia. Here the figure added 23.8% to the level of 52.5%. The second biggest growth of occupancy belongs to hotels in Reykjavik (Iceland) - +17.8% to the level of 67.1%. Hotels in Athens are the negative leaders with the biggest fall in occupancy of -13.0% to 53.4%. Among other popular European destinations with the decrease of occupancy are hotels in Tel Aviv, Israel, (-10.8% to 74.6%) and Milan accommodations (-10.2% to 61.3%).
Main markets that feature the growth of ADR are hotels in Brussels (+23.2% to €121.09), Frankfurt (+18.9% to €133.34), Tallinn (+16.3% to €65.19), and London (+15% to €160.52). Bratislava accommodations feature the biggest decline of this figure – ADR fell by 13.1% to the level of €62.58.
When it comes to revenues, the biggest growth of RevPAR is featured by Frankfurt (+31.8% to €85.61) and Brussels (+30.1% to €84.25). Hotels in Athens reported the biggest decrease of the region – minus 19% to the level of €48.45.
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