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The State of Rome Hotel Market
Rome is not only the capital of Italy, but also one of the most popular international tourist destinations. The city is also the headquarters of the Vatican state. Rome is known as the third most frequently visited city of the world – each year more than 5.5 million of people come here. Thanks to its beneficial geographical position, rich cultural heritage and both cultural and business importance, Rome never ceases to attract new visitors.
Rome is number one visited city of the country with Venice and Milan occupying the second and the third place. Domestic business travellers make up the biggest percent of visitors, making hotels in Rome filled with travellers throughout a year. The majority of international tourists come from the USA, the UK, France, and Spain.
The total number of hotels in Rome equals 934. Almost a third of them (27.5%) belong to the upper-scale and upscale segments. 36% hotels belong to the midscale segment, and another 36.5% - to the budget segment. Even though the city is well equipped by quality accommodations, there is a gap between midscale and budget sectors. Budget hotels are usually small old hotels which are owned by private independent owners, so they simply don’t fit international standards.
Just like the majority of main European destinations, Rome suffered from the economic crisis in 2008. 2009 was also rather unsuccessful, but 2010 brought the rise in occupancy by 7.6% (to 67%), and the rise of both ADR and RevPAR. The statistics for 2011 is not available yet, but this year may only improve the recovery trend as such notable events as Pope Jean Paul II Beatification or the 150th Birthday of the Italian Republic have attracted almost a million and a half of additional tourists.
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