San Remo is a city with a rich cultural life offering its guests to take part in the brightest and most exciting events, holidays and festivals. Local festivals always attract many travelers from all over the world. The small city of San Remo owes its popularity and global recognition to scale festivals and grand celebrations held there all the year round. The San Remo Music Festival is one of the global scale events held in the city. The festival was first held in 1951 and since that time the festival has turned into a great annual tradition. The celebration of the festival falls within the first week of March. The festival engages the best musicians of the country. For many singers and musicians the San Remo Music Festival has become a career launch platform.
The Flowers Parade is one of the most spectacular and symbolic events in the cultural life of the city. The matter is that flowers are the main symbol and a genuine national pride of the city of San Remo. The flowers can be seen everywhere in the city. Flowers are used as main decorative elements of concert stages and streets during festivals and holidays. A parade of cars with incredible flower constructions is held on the last Sunday of January. The city witnesses hundreds of luxurious cars decorated with thousands of fragrant flowers.
Local musicians and actors clad in special festive dresses accompany each flower car. A tradition to celebrate this unique and marvelous festival was started far in 1904. Then the holiday had another name and another theme. The celebration was devoted to the Goddess of nature named Flora. A hundred years ago the festival was accompanied with original rituals and ceremonies. In the middle of the 20th century the festival got a name of Flower battle. The festival got its recognition and popularity among local folks rather fast.