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W Opens Hotel in Rome in 2021

W Hotels Worldwide announced its plans regarding the opening of W hotel in Rome. It will be the first time the iconic W brand appears not only in the city but in Italy in general. Developed by W together with Omnam Group, the new hotel will offer its unique vision of La Dolce Vita in the Eternal City. The hotel, which is set to open in 2021, will be located in two historic buildings conveniently located in the vibrant neighborhood of Via Veneto.

According to the hotelier’s spokesman, they had no doubt in selecting the city for the first W branded hotel in Italy. Being one of the most stylish and trendy cities of the country, Rome has its own unique style that is perfect for the brand. Moreover, the company managed to find a fantastic location for the new hotel – near the Spanish Steps. Via Veneto has always been one of the best destinations for pleasure seekers and travelers interested in chic cafes, trendiest boutiques, and excellent nightlife.

Located in the central part of the vibrant area, the new hotel in Rome will have 19 comfortable guest rooms and suites. For special guests, the hotel will have the Extreme WOW suite (the version of the Presidential Suite by W Hotels). The roof of the buildings will be turned into a function place with two restaurants and a bar. The hotelier hopes that this will be one of the trendsetting places where guests will enjoy breathtaking views of the city as well as the signature menu. The infrastructure of the new hotel will also include FIT gym and spa. Of course, all guests will be provided with the unique Whatever/Whenever service that promises to deliver to guests whatever they want, whenever they want.

W Rome will be open in two adjacent buildings that date back to the 19th century. During their long history, the buildings were initially residential. Later, they were used as a hotel, turned into ministry offices, and headquarters for private companies. Omnam Group will carefully restore the buildings and reimagine their design while keeping the original atmosphere and historic elements.

The new announcement only proved the desire of W Hotels to grow their presence in Europe. Currently, the hotelier operates only seven properties in the region. However, ten more hotels are to appear in Europe in future, starting from a hotel in Tel Aviv in 2018. In 2019, W will open hotels in Belgrade, Madrid, and Algarve coast in Portugal; and in 2020, Prague and Budapest hotels will greet first guests. Finally, in 2021, W will open hotels in Edinburgh and Marbella in addition to the hotel in Rome. The company plans to grow its portfolio to 75 properties within three years.

15.10.2017

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