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Japanese, Chinese, and Australian Travelers Share Their Preferences

Expedia Media Solutions has recently published a very interesting report concerning the preferences and motivations of travelers from Australia, China, and Japan. To make it more convenient, the surveyor divided respondents into several generations, namely, Baby Boomers, Millennials, Generation Z, and Generation X.

Here are the main findings of the survey. When choosing a trip and means of transport, Chinese travelers consider relaxing and sightseeing the most important factors (two-thirds of respondents), and the majority (86%) use airplane or train as the main means of transport. Japanese are primarily interested in staycation and sightseeing, but the means of transport they choose are more diversified – 37% choose to travel by plane, 25% named train, and 31% choose car as the main transport. Half of Australians use travel as a way to relax and see friends or family members. Naturally, that affects the choice of accommodation as many respondents choose to stay with friends or family. More than two-thirds of respondents named airplane the primary means of transport for travel.

A feeling of being “pampered” is the most important for Millenial and Gen Z travelers, while Gen X and Baby Boomers are more interested in various activities during their trips. In Australia, travelers of all generations name activities number 1 priority, with the price being the second most important factor. Most generations of Chinese and Japanese tourists call food experience particularly important, and only Gen Z travelers from Japan focus on the lowest price.

When it comes to budget planning, almost all age groups from the three countries name it a primary factor. Only Japanese millennials and Baby Boomers from Australia do not rare budget first. Hotel price is the biggest spending while traveling for all tourists from China and Japan. For a quarter of Australians, the flight price “eats” the largest portion of their budget. Chinese Millennials are really keen on shopping – they allocate 18% of their travel budget to it. That is more than any other generation in the Asia Pacific.

When it comes to finding a travel destination, Japanese travelers are the most open-minded – more than 60% do not have an exact place they want to visit or rely on opinions of others, especially of locals. Two-thirds of Chinese travelers rely on advertising when selecting a hotel. Older respondents are particularly interested in ads with appealing images and informative content. Japanese travelers, in their turn, search for special deals in ads – 45% of respondents named that crucial.

24.12.2017

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