Le Meridien Hotels & Resorts announced new soundtrack that will be used in all hotels by this brand. The 24-hour soundtrack for lobby zone was made together with French Bossa Nova band Nouvelle Vague. The launch of the new soundtrack coincided with the start of the new beverage program of Le Meridien - Le Meridien Sparkling.
The new beverage program is inspired by the European aperitif culture and offers something more than traditional cocktails. According to the new program, in the evening all coffee bars in Le Meridien hotels will be turned to lounges with rich selection of alcoholic and non-alcoholic cocktails and spritzers. Some of the new cocktails available were already presented to public. These are blueberry String of Pearls, Peaches (Prosecco, homemade vanilla syrup, lime juice, and vanilla beam shaving), Grand Marnier (Grand Marnier with lemon, blueberries, sparkling wine and decorated with lemon peel strips), and Aperol + Raspberry (homemade raspberry soda with vanilla, Aperol, Prosecco, and raspberry garnish).
In order to celebrate the launch of the new soundtrack and promote it, Nouvelle Vague will make a global tour to selected Le Meridien hotels. The program was started in Le Meridien hotel in Kuala Lumpur, followed by the concert in Le Royal Meridien Abu Dhabi. Later lives will take place in Le Meridien hotels in Shanghai and New Delhi.