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Face-to-face Travel Advice is Still the Most Valuable
While many hotel organizations develop their presence in social networks, and try to increase the number of mentions in various travel-related blogs, the latest marketing survey shows that consumers still prefer to rely on face-to-face advice.
Of course, it is hard to underestimate the importance of the Internet for the travel industry, but approximately 90% of respondents say they share their travel experiences in face-to-face conversation. Only 10% of respondents say they post travel-related stuff online. While choosing a hotel, a consumer still prefers to listen to friends, colleagues, or other family members.
Does this mean that online development is not important? Definitely not, as any conversation includes a reference to some brand in one of another form. Internet remains one of the most popular sources of information. For hoteliers this means that they should pay particular attention to their websites and the relevance and usefulness of the information present there. Websites of hotels, airlines, car rental agencies are not likely to use their importance in the nearest future.
While many companies think that Facebook and Twitter are the basis of success, they turn out to be not as important as they are widely considered.
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