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New Location Based Loyalty System by Accor

Accor, one of the biggest European hoteliers, has just announced the launch of its new Facebook application named A|Club Places. With the help of this application members of the hotelier’s loyalty program will get new rewards.

Currently 2,300 hotels of Accor participate in this program. In order to participate, you will need to be a member of A|Club. Each time you stay in Accor’s property, you will unlock a “badge” during check-in process. When members use A|Club Places to check-in, they can also automatically send new status on their Facebook page indicating where they are. This option can be turned off.

Members get special points for each badge they unlock. There are several types of badges that depend on the type of the hotel, its destination, loyalty to current type of the hotel, and more. A|Club points can be redeemed into A|Club vouchers that can be then used in hotels by Accor or can be converted into airline miles of companies that have partnership agreements with Accor.

The release of this application is a part of Accor’s global strategy aimed at increasing the presence of the famous hotelier in Internet in general and on social networks and mobile phones in particular. Currently as much as 29% of the total sales of Accor are represented by the abovementioned distribution channels. The total number of the company’s clients who participate in the loyalty program estimates 8.3 million of people.

12.02.2012

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