The Frankfurt-headquartered hotelier Worldhotels has announced the strategic partnership with China World Hotels. According to the agreement, the Chinese company will build 75 Worldhotel-branded accommodations within 10 years.
Both companies plan to start a long and successful partnership. China World Hotels wants to use the experience of the German company, add its resources and knowledge of the market, and make Worldhotel brand recognizable and popular in China. The German hotelier has already commented this deal telling it’s a huge milestone for the company and one of the key areas of development.
Together with this announcement Worldhotels has announced one more agreement with Juna Hotels Group. According to it the German hotelier will operate Worldhotel Grand Juna Wuxi. Juna Hotels is the local hospitality company located in the Yangtze River Delta (Jiangsu Province). This is going to be the 36th hotel in China for this hotel group. For Worldhotel this accommodation will be the first one in Asia. Chinese market is getting more and more crowded and, seems, soon all more or less famous hoteliers will have properties operating there.