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Starwood Debuts With Its Luxury Collection Brand in South Korea

Starwood Hotels & Resorts has announced the launch of the first hotel in South Korea under the Luxury Collection brand. The property will be opened together with Parnas Hotel Co. Ltd. Located in the famous district of Gangnam, this hotel will surely join the list of famous hotels in most iconic parts of the world. The debut of the Luxury Collection brand in South Korea reflects desire of Starwood to occupy the leading position on the luxury market of Asia Pacific.

The full name of the new hotel is The Parnas, A Luxury Collection Hotel, Seoul. The hotel is set to open in 2016. It will have 138 spacious guestrooms, 24 of which will be suites. The territory of the hotel will include a gourmet restaurant, a lobby lounge, a specialty bar, a modern gym, and a relaxing spa. The hotel will provide its visitors with other luxury services and experiences. For example, guests of the hotel are welcome to attend special excursions to little known sights of Seoul.

Commenting the deal, Starwood spokesman mentioned they had been searching for a proper place for the hotel for quite a long time. Gangnam drew their attention as one of most sought-after destinations in Seoul. The company considers this hotel an incredible opportunity to present the concept of luxury to the local public.

Currently, Starwood operates six hotels in Seoul. Among them there are such famous hotels as Sheraton Seoul D Cube City Hotel, The Westin Chosun Seoul and W Seoul – Walkerhill. Two mote hotels are in the process of development – Sheraton Daegu Hotel and Aloft Seoul Gangnam.

14.03.2014

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