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Occupancy of Hotels in Europe Adds 4.4% in August 2013
In August, hotels in Europe managed to raise their occupancy by 4.4% to 74.2% in total. Despite quite a challenging situation, some markets reached rather impressive results.
After a long period of declines, hotels in Athens (Greece), added 21.8% to their occupancy (62.5% in total), featuring the highest growth in Europe. They are followed by Manchester accommodations (the UK) with the increase in occupancy of 15.6% (76.5% in total). Hotels in Vilnius occupy the third place with the growth of 12.0% (81.7% in total).
The largest decrease in the region was reached by hotels in Helsinki, Finland. Here the occupancy fell by 5.5% to 75.5%. They are followed by Madrid hotels with the decline of 4.9% to 45.2% in total.
In general, only four markets across Europe experienced a double digit growth of average daily rate. These are hotels in Copenhagen (Denmark, the increase of 15.8% to 122.6 euro), Vilnius accommodations (Estonia, the increase of 14.1% to 54 euro), hotels in Tallinn (Estonia, the increase of 14% to 75.8 euro), and, finally, hotels in Amsterdam (Netherlands) that managed to increase their average daily rate by 11% to 116.6 euro.
There are also five markets in Europe with the growth of RevPAR (revenue per available room) exceeding 15%: Athens (+29%), Vilnius (+27.8%), Copenhagen (+23%), Amsterdam (+19.4%), and Manchester (+15.5%). Surprisingly, in August hotels in London posted declines in both average daily rate and revenue per available room – minus 23% and 18.9% respectively.
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