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AZIMUT Hotels Company Outlines a New Strategy

AZIMUT Hotels Company, a 3-4* business hotel group, has signed a 20-year management agreement with the Novy Bereg hotel in Moscow. Located 7 km away from Moscow center, on the bank of the Pirogovskoye water reservoir, Novy Bereg has become AZIMUT Hotels Company’s first country hotel in the pipeline country hotel line-up.

Earlier, AZIMUT Hotels Company specialized exclusively on business hotels. The company maintains 32 hotels in Russia, Austria, Germany, and Chezh Republic.

The new hotel is going to be branded AZIMUT Hotel Novy Bereg. With the addition of the country hotel, the company plans to introduce the AZIMUT Resort brand, which will also include the AZIMUT Hotel Kostroma that uses a similar format.

All basic brand features will remain the same, except some new interior color modifications. All current stylistic elements will be performed in warmer, olive-beige hues. The management company will accept the entire responsibility for the rebranding.

Novy Bereg hotel features 57 rooms, a 100-seat restaurant, 350-seat multi-purpose Fregat room, a conference room and negotiation rooms. Summer services include a yacht club with a small vessel ramp and a covered berth. Yachts, quads and snowmobiles are available for hire.

20.04.2010

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