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Asia Pacific Hotels in July 2012

News In July 2012 Asia Pacific accommodations featured the decrease in occupancy of 2.2% to the level of 68.3%, while the average daily rate remained almost unchanged and added only 0.2% to US$136.06. Because of drop in occupancy the revenue per available room (RevPAR) also went down by 2.1% and reached US$92.86.

However, the performance is not the same in all countries of the region. For instance, French Polynesia and Thailand featured double digit increases for July 2012 comparing to the previous year. These are the only two countries out of 15 that managed to reach it. Hotels in Thailand feature their best occupancy since 2006. In July 2012 the occupancy reached the level of 67.8%. That is higher than the occupancy for the same month of 2006 – 67.1%. The average daily rate estimated US$96.94, and that is definitely still below the level of 2008 (US$104.95). According to the report by the Tourism Authority of Thailand the demand for accommodation in Thailand for seven months of 2012 added 10.3%.The raise is mostly geared up by international tourists, especially by visitors from China. Hotels in French Polynesia have also overcome the occupancy level of July 2006 (68.1%). In July 2012 the occupancy estimated 70.4%. The islands suffered a lot from the crisis of 2009. Starting from 2010 the islands have been improving their stats. Another reason for boost in occupancy is the decrease of the number of guestrooms.

Other markets that featured growth in occupancy were Hanoi and Vietnam, and hotels in Jakarta (Indonesia) and Kuala Lumpur (Malaysia) suffered from biggest declines in occupancy in the region that estimated -10.3% to 73.1% and -10% to 78.4% respectively. Despite this fact hotels in Jakarta featured the biggest increase in ADR – 21.6% to US$100.04. The second biggest growth of ADR was reached by Taipei accommodations (18.6% up to US$68.38). Hotels in Tokyo added 19.9% to their average daily rate that estimated US$143.69.


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