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Hard Rock Unveils Upgraded Rewards Program

News Hard Rock International, one of most recognized brands in the area of lifestyle and entertainment, announces new loyalty program. The changes are applied to Hard Rock Cafes, Hard Rock Hotels and Hard Rock Shops. The company promises new rewards and presents for dedicated fans of the brand in future. Available globally, the loyalty program helps fans earn points when they stay at Hard Rock hotels, dine at Hard Rock cafes or buy merchandise at Rock Shop.

In order to enjoy the privileges, guests need to provide their Rewards ID to enjoy such benefits as access to special collector’s items, free nights stays, privileged seating and special birthday gifts. Members of the loyalty program can track their points on the official website of Hard Rock Rewards.

These days all hotel companies have loyalty programs and try offer special benefits for regular customers. Hard Rock is no exception and as the company’s fan base is growing, it’s natural the company wants to reward customers for their commitment. The list of rewards will be regularly updated, allowing guests enjoy late check-out, free welcome amenities or convert earned points into free night stays. The latter is particularly popular with hotel guests. According to studies, nearly 84% of business travelers and 79% of leisure travelers prefer to use their rewards points for free hotel nights, so Hard Rock International decided to add this reward to its loyalty program.


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