Radisson RED brand has made its world debut by opening a hotel in Brussels. This is a big step forward for Rezidor Hotel Group that announced Radisson Red brand a while ago. The new hotel in Brussels is a converted property that originally was operating under the name Radisson BLU EU Hotel.
The new hotel brand is targeted at younger tourists and reflects “ageless millennial” approach. This is more than usual hotels that we all know. Radisson Red brings together music, fashion, art and modern bold design. Even stuff selection for the new hotel was made in an unusual way. The hotel’s team was selected from “RED Creatives” that were recruited through social media channels. These RED Creatives are in charge of making more social and welcoming atmosphere. Since Radisson RED hotels have no front desk, RED Creatives use tablets to help guests check in.
Radisson RED Brussels comes with 149 studios that feature large windows, spacious bathrooms with showers, picnic tables, sound bars, and 55-inch TVs. Dining facilities are represented by OUIBar + KTCHN where guests will find organic and sustainable food that is available on site and as take away food. The hotel has fitness center as well as few event and game studios that are perfect for meetings and various events. These rooms feature pool and table tennis tables.