Marriott International announced a new collaboration with Japanese real estate company Mori Trust Group. Both the companies agreed to open as many as 5 Marriott hotels in Japan. The hotels with the total of 840 guestrooms will operate under different hotel brands by Marriott. All the properties are already operating under the Laforet Hotels & Resorts brand and are owned by Mori Trust. After the conversion, the hotels will change their names to the following ones: Laforet Biwako will become Lake Biwa Marriott Hotel, Laforet Yamanakako will be rebranded as Fuji Marriott, Laforet Nanki-Shirahama will become Naki-Shirahama Marriott, Laforet Shuzenji will be rebranded as Izu Marriott Shuzenji, and Laforet Naka-Karuizawa will be rebranded as Karuizawa Marriott.
Mori Trust also announced big investment into the hotels, totaling 16 billion yen (over US$14 million). This is not the first partnership between Marriott and Mori Trust as the companies already have 3 hotels operating in the country. When the abovementioned five hotels start operating under the new brand, Marriott portfolio in Japan will reach 20 properties. The hotelier emphasizes the importance of Japan as the country is known as the third largest outbound travel destination. This is also one of key source markets for the famous hotel company. These days, there are many travelers who are interested in traveling across Japan and exploring not only traditionally popular cities. The new Marriott hotels will be located in regions rich in nature, culture and history, so they may attract both domestic and foreign travelers.