In order to celebrate the fifth anniversary of the #LoyaltyIs program, Shangri-La Hotels and Resorts launched “Instant Dining Rewards” available for all members of the hotelier’s Golden Circle (GC) loyalty program. Now members of the abovementioned program can use their points to dine in all dining facilities of Shangri-La hotels all bars and restaurants located in 95 Shangri-La, Traders and Hotel Jen properties worldwide.
According to the offer, 10 GC points can be converted to US$1 off the bill. No minimum purchase is required to be able to redeem the points, and the maximum amount of points that can be used per transaction is 50,000. The hotelier wanted to make the process of using the points simple and transparent for its members, so it decided to move from usual pre-registration and vouchers to simple and instant redemption of earned points. The hotelier believes the new system is more efficient and gives more flexibility to customers, so it would make Golden Circle more appealing for hotel guests.