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Uniforms That React to Music in London Hotel

W hotel in London developed absolutely new creative uniform for its staff working at the hotel’s night club named Wyld. In order to make that, the hotelier partnered with famous British fashion personality Claire Barrow and Glofaster. The new uniform has integrated LED technology that makes it shine and pulsate. The shine is not random and is linked to DJ beats that sound in the club at that moment.

The reactive string is a development of Glofaster. The string is added to a W-shaped design and is somewhat reminiscent of glowing red lights. The uniform was also inspired by the giant Wyld’s disco ball and rich night life of London. It contains signature embroidered motifs that Barrow is famous for.

The initial design of the uniform came out of design of the night club itself. Designers wanted men and women working in the club feel confident and enjoy their uniform, so they made clothes that both looks cool and is comfortable to wear.

30.06.2015

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