.
Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
NEWS BLOCKS:
 01 
 02 
 03 
 04 
 05 
 06 
 07 
 08 
 09 
 10 
 11 
 12 
 13 
 14 
 15 
 16 
 17 
 18 
 19 
 20 
 Latest 

New Coffee Campaign in Le Meridien Hotels

News Le Meridien announced the launch of a new program that will be definitely welcomed by many guests who enjoy quality coffee. The company started Inspiration Brewed Here program in collaboration with Esther Maasdam, Dutch Latte Art Champion. Together they will present a year-long campaign focused on coffee. Maasdam was also appointed the first “global latte artist” of the brand.

Specially for Le Meridien hotels, Maasdam will create 12 types of latte, inspired by different destinations from all over the world. Esther will also work together with Le Meridien Master Baristas. Their aim will be to create special designs and recipes that will change depending on location. New types of latte that depend on destination are just the first step of the new program. Le Meridien promises to develop the Inspiration Brewed Here and add more features throughout 2015.

Master Barista is a new role featured in the lobby hubs. The position was launched last year in Le Meridien hotels worldwide. Master Baristas develop new coffee recipes based on local peculiarities and traditions. In order to be promoted to this position, employees need to undergo a special training course organized by main Le Meridien coffee partner, Illy. The hotelier decided to put coffee professionals in its lobby hubs to create special atmosphere and help guests feel comfortable wherever they are.

03.12.2014

Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
English 
Deutsch 
Nederlands 
French 
Russian
 Top 10 destinations
Albufeira
138 hotels
Blackpool
170 hotels
Chiang Mai
177 hotels
Geneva
82 hotels
Jerusalem
57 hotels
Lucca
77 hotels
Nantes
56 hotels
Playa Blanca
39 hotels
S. Gimignano
47 hotels
The Hague
35 hotels