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China is the Biggest Travel Spender in the World
China has finally become the biggest travel spender in the world, overcoming the U.S. and Germany. In 2012, Chinese travellers spent US$102 billion on tourism abroad. That’s 40% more than in 2011.
The information is provided by Hotels.com, the biggest hotel booking website in the world, and its Chinese International Travel Monitor. Having surveyed more than 3,000 Chinese travellers and 1,500 hoteliers in different parts of the world, Hotels.com proved that tourists from China become very important guests worldwide. Currently, 75% of hoteliers say the share of Chinese tourists is already 5% and growing. Asia Pacific Region is also called the fastest growing source of tourists. Hoteliers are very optimistic about the growth in the number of visitors from China, with more than a half of respondents thinking the growth will be 11-50%.
Vast majority of Chinese go abroad simply to rest. Business travel still has a smaller share. There is also an interesting trend – as many as two thirds of Chinese travellers say they prefer individual rides rather than group tours. Currently, 70% of Chinese visitors travel independently.
Chinese guests mention positive dynamics in the way they are welcomed and treated by hotels abroad. Chinese payment methods become widely accepted abroad, but many tourists still mention lack of translated material, such as welcome cards, websites, newspapers, and TV. Chinese guests also mention they’d like to see Mandarin-speaking hotel staff. For example, only 11% of hoteliers, which participated in the survey, have welcome materials in Mandarin. Currently, the pace of growth of Chinese travellers outstrips efforts and money invested in making hotels friendlier to these tourists, so many hotels will have to solve this issue.
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