First statistics for this year shows quite an interesting trend – Scottish accommodations perform better than hotels in the rest of the UK. They feature better occupancy level and higher revenues. The north of the country performs much better than other parts of the UK as it is stated in the new report provided by the accountancy firm PKF.
During January 2012 hotels in Scotland showed the rise of the number of bookings of 4.1%. The overall gain across the UK estimates 2.5%. On the other hand, the growth of occupancy is the result of a massive discounting campaign. PKF has surveyed hundreds of 3-star and 4-star hotels and even though the occupancy has grown, the level of revenues has fallen down across all the UK. The fall of revenues in Scotland is the smallest – just 1.1%, while the rest of the UK hotels have to deal with the decline of 5.4%. Hotels in Whales are on the top with the decline in revenues of 9.8%.
The hotels located in the northern part of Scotland show best results with skyrocketing occupancy. Hotels in Aberdeen feature the rise of occupancy of 10.9%, which has led to improving revenues (+18.7%). Currently Aberdeen accommodations show the highest guestroom yield in the whole country - £44.82 per room. Hotels in Inverness feature the growth of occupancy of 16.6%, and the growth of revenue of 2.4%. Hotels in Edinburgh have the increase in occupancy (+6.2%), but the revenues are down by 3.7%. Finally, Glasgow accommodations feature drops in both occupancy and revenues – minus 1.6% and 6.1% respectively.
January has never been a good season for hotels, but this year hotels in Inverness and Aberdeen break the trend. However, one of the reasons for such improved figures is in poor results of January 2011. That month was particularly bad for hotels in Scotland due to bad weather.