Hotels located in Koh Samui, one of the most popular destinations in Thailand, showed really good results in 2011 with steady growth of both occupancy and rates.
The growth of revenues is particularly true for upper midscale and high-end properties. According to the information provided by C9 Hotelworks, the increase of room rates estimated 16% in 2011, and occupancy grew by 6%. One of the reasons for such success is the establishment of new direct flights not only from key destinations like Singapore, but also from popular regional cities of China and Malaysia. The annual growth of the number of passengers arriving in Koh Samui estimates 7%. The number of tourists from Asia increases and more Chinese come to rest outside their country, so hotels in Koh Samui have an opportunity to become one of the key destinations in Asia for leisure rest.
The report also underlines the change in the ethnicity of the visitors coming to have rest in Koh Samui. The number of tourists from Asian countries keeps growing. Currently 63% of all visitors of the island come from just 3 countries – China, Korea, and Japan. When it comes to Europeans, Koh Samui is most popular among the Germans – they make up 14% of visitors. The Germans are followed by the tourists from the UK (8%).
In future experts foresee the continuing raise of revenues of luxury hotels in Koh Samui. Economy accommodations, in their turn, will become less successful.