Firmdale has recently bought back its Dorset Square hotel in London. This boutique-hotel consisting of 37 rooms was launched by this company 25 years ago. Approximately 8 years ago the property was sold. However, now it returns to Tim and Kit Kemp’s portfolio. The company decided to reacquire this hotel in London after it had been put under administration.
The hotel is closed at the moment as Firmdale has decided to make a major renovation of this property. It is reported the hotel is scheduled for reopening in the end of this year.
According to Craig Markham, the marketing director of Firmdale, the property is now undergoing the change in design. The hotel will completely change its style as the design will be different from the country house inspired style. The new design will be more modern and closer to other properties owned by Firmdale, such as Haymarket.
Firmdale is the hotelier mostly specializing in European accommodations. Currently this company has 6 hotels in London and a hotel in New York. Other properties in pipeline include another hotel in London. The hotel in Soho will have 90 rooms and 24 serviced apartments. The accommodation is a part of the mixed-use development that will also have shopping outlets. The project is set for opening in 2013.