Ligurian coast never ceases to attract fans of beach holidays; a chain of picturesque beaches is often called Italian Riviera. Here you can choose a beach for every taste. La Spezia is famous for its magnificent pebble beaches; Genoa and Imperia can boast amazing sandy beaches, ideal for families with children.
The region also attracts fans of shopping; Genoa is the leader in number of colorful markets and shopping complexes. Every weekday, the perfect market works at Piazzetta Lavagna, where you can buy fresh seafood and other popular national delicacies. Those searching for high quality olive oil or real Ligurian herbs are advised to come here.
The great food market is located at Mercato Orientale; fans of delicacies would enjoy walking there. The most interesting shopping street of Genoa is Via Roma that is rich in author’s boutiques and Via XX Settembre, where you can find shops of different specializations. Most interesting shops of Sanremo are situated on Via Matteotti; a selection of interesting designers’ boutiques here is just huge. The largest choice of souvenir shops is represented in the historic district of La Spezia, where you can buy excellent ceramics and porcelain.
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