At the same time locals are very kind and tactful in communication. The residents of Parnu are always ready to tell new people about their local culture and traditions. They are open for a discussion of almost all topics however there is a few which tourists should better avoid. Tourists are not recommended to touch a subject of the World War II or the relations of the natives and former Soviet Union residents.
Local people have developed a rather weird attitude towards clothing giving preference to casual style and common clothes. A wanton dress can give rise to bewilderment that is why foreign guests are advised to give preference to classic style outfits. One should also choose a proper outfit opting to visit official and festive events. Some restaurants demand dress code wearing. Tourists should also mind wearing ethnic clothes. Some pieces are put on only on special occasions. Wearing ethnic clothes in daily life may be interpreted by locals as contempt of their culture and traditions.
Local culture features a great number of traditions dating back to ancient times. The Candle Day is celebrated annually on the 2nd of February. One version is that the fest symbolizes the middle of winter as from this spot the day turns longer. The tradition of the fest is to make candles and give them as souvenirs and amulets to close and dear people.