Find the right hotel
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
Accor Starts a New Ad Campaign to Advertise Its Reopened Hotels
The global pandemic made hotels in many countries of the world temporarily stop their business. As the situation with the virus seems to get better, hoteliers start to reopen their properties. Accor is no exception. To celebrate the reopening of some hotels and let tourists know that they are welcome, the worldwide famous hotel company has started a special advertising campaign.
Widely known as a leading hotel company, Accor operates hotels in Berlin, London, Paris, and many other European capitals and secondary cities. The new advertising campaign is aimed to help the industry and local communities that also have to deal with the negative economic consequences of the closedown. For this purpose, the company used its Accor Live Limitless or ALL branch. This is a daily companion dedicated to various brands in the hotelier’s portfolio, special rewards for guests, travel ideas, and much more.
“Reignite the Love of Travel” – this is how Accor called its newest adverting campaign. As it is not hard to guess, the main purpose of this campaign is to encourage the audience to make new vacation plans. The short film is already available for viewing. Accor officials say that the idea of this new advertising campaign came from social media. People on the lockdown were missing travel so much and kept sharing their memories. Accor wanted to tell its clients that it misses them too and is available for a long-term booking.
At the moment, Accor hopes for quick recovery in China as hotels in Beijing, Sanya, and Macau hotels are already accepting guests. While encouraging people to resume travel, Accor also wanted to underline that the company takes hygiene measures safely. The brand new ALLSAFE program is targeted at protecting both customers and employees so everyone feels safe at Accor hotels. The new cleanliness program was developed together with Bureau Veritas, a leading international company in inspections and certification.
In this challenging time, it is important to support people emotionally and raise their mood. Accor hopes that the love of travel can be that binding force that unites people in different countries. The launch of ALLSAFE is a reminder that the hotelier has a world-class cleanliness system that keeps customers safe. The “Reignite the Love of Travel” starts this summer in key markets around the world.
Previous article / Back to news index
Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.
