Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com

Thailand Boosts Its Revenues During Thai New Year Holidays

Songkran, which is also known as Thai New Year, is one of the most popular events that bring many international tourists to the country. This year, even more foreign and domestic visitors traveled to enjoy the holiday. According to the information published by the Tourism Authority of Thailand (TAT), there is an obvious year-on-year increase in the number of visits in 2019 compared to 2018.

Of course, hotels in Bangkok enjoyed the biggest gain, but many destinations across the country also welcomed more guests during the holiday period that lasted from April 12 to April 16. As governor of TAT mentions, the total revenue from both domestic and international trips featured an increase of 15%, amounting to 22.07 billion Baht.

International arrivals added 8% year-on-year, reaching 543,300 arrivals. Foreign visitors helped the country to generate revenue of 10.23 billion Baht 14% more than a year ago). Domestic guests made 3.27 million trips during Songkran, which is 3% more than in 2018. They helped to generate 11.84 billion Baht (+7%).

The annual Thai water festival has become an incredibly popular event that both locals and foreigners enjoy participating in. TAT tried to promote different destinations in the country to draw attention to them. These are such emerging destinations as Mukdahan, Tak, and Ranong. The company also prepared a range of exciting activities in 10 more provinces in Thailand: Bangkok, Chon Buri, Sukhothai, Phuket, Chachoengsao, Udon Thani, Ayutthaya, Lampang, Songkhla, and Chiang Mai.

For tourists, it is incredibly interesting to visit Thailand in this part of the year. Even though major celebrations take place on April 13-15 every year, there are smaller unique festivities in different parts of the country. For example, in the Central Thailand region, tourists can attend the district of Phra Pradaeng in Samut Prakan to see how local Mon people celebrate New Year. In Na Haeo (Northeastern Thailand), it is possible to see a unique tradition that is alive only in this part of the country – a procession of flower trees. This year, the procession takes place on April 19 to 27. Hotels in Chon Buri’s Pattaya-Naklua districts enjoy more visitors on April 18-19 because this is the time when the region celebrates Wan Lai holiday. Finally, the easternmost celebration of Songkran is available at Laem Ngop in Trat – here the event is celebrated on the last Friday of April (26 April 2019 this year).

03.05.2019

Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.