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UK Travelers are Returning to Turkey
Hotels in Antalya, Bodrum or Istanbul may enjoy higher sales this year because the country has been attracting more guests from different countries. Travelers from the UK are no exception. It has been revealed that they are returning to their long favorite holiday destinations of the country.
According to the information provided by ForwardKeys and GfK, such countries as Egypt, Tunisia, and Turkey benefit the most from this change. Turkey is the biggest winner out of the three in terms of the market share as the two Arab countries yet need to work to return to their previous level. Turkey enjoys a growth in leisure bookings from the UK of 66.4%. Egypt is 50.9% higher and Tunisia is 901% ahead of its previous results, but the market share of this country is only 0.7%.
Traditional vacation destinations, such as Spain or Portugal, attract slightly fewer UK vacationers this year. The decrease estimates 2.5% and 0.2% respectively. Here it is important to mention that these two European countries had exceptionally high bookings among UK vacationers in recent years. Tensions and various threats of other destinations were the main reason for that. Numerous destinations in the Middle East and North Africa suffered a significant decrease in popularity due to terror acts. Even Morocco hotels only start showing signs of recovery that would certainly take some time.
When analyzing scheduled capacity, it is clear that Tunisia and Egypt still have to work hard to reach their results of 2015. Current data for the third quarter of 2018 shows that Egypt has 46% more free flight seats and Tunisia has 38% more free flight seats than these countries had in the same period of 2015. Direct flights from Turkey to the UK are much more loaded – approximately 95% seats are purchased, and that is similar to the result of 2015.
This study shows that tourists are concerned about the safety of a potential vacation destination and do not want to visit places that suffered from terror attacks or political tensions. However, once a destination remains safe for a longer period of time, travelers can reconsider and return to that destination. This is what happens to Turkey that attracts travelers seeking short or mid-haul summer destinations. British travelers are particularly fond of them as such vacations represent more than a half of the country’s international travel. Bulgaria, Greece, and Croatia are among European destinations that draw the attention of British travelers.
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