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The Most Popular Attractions of England Revealed

News Every year, VisitEngland conducts its traditional Annual Attractions Survey that is aimed to detect the most popular historic landmarks that have seen a significant growth in the number of visitors. According to this survey, most attractions have seen a definite growth in the number of visitors. For example, 4% more visitors attended historic houses, palaces, heritage centers, and sacred places of England in 2017. The rise in the popularity of farm attractions was even more obvious - +5% compared to 2016.

The British Museum remains the most widely visited “free” attraction in England. The famous venue has been holding to the honorable title for ten consecutive years. Last year, the British Museum welcomed almost six million visitors. The Tate Modern is ranked second with a similar result of more than five and a half million visitors. When it comes to “paid” venues, the Tower of London is a definite leader in this category. Last year, it was visited by more than 2.8 million visitors. The Tower of London has been the most frequently visited paid landmark for nine consecutive years. Chester Zoo occupies the second place with 1.9 million guests. As we can see, the majority of the most popular landmarks are located in the capital, so there is no wonder why hotels in London are so popular.

In general, attractions of England welcomed more guests in 2017, reaching the growth of 2%. Visitor spending grew even faster and added 7% compared to the result of 2016. England managed to maintain its popularity with overseas visitors despite numerous challenges, such as terror attacks and Brexit. The 2017 International Passenger Survey also shows that the number of visits to the UK added 4% year-on-year.

Local visits and one day long visits both added 2% in 2017. Yorkshire hotels particularly benefited from that. The honorable status of the UK City of Culture 2017 helped Yorkshire to get more attention and was the key reason for the increased number of visitors. That said, children and schoolchildren admissions dropped in 2017 compared to 2016. The decrease estimated 7% and 2% respectively. Most likely, the fear of possible terror attacks made parents less willing to let their kids travel.

Even though the most frequently visited attractions of England are located in the capital, London attractions, in general, suffered a reduction in visitors of 2%. In 2016, the decrease was a bit lower, 1%. Marketing spend at attractions, however, keeps growing. It added 7% in 2017. The growth was mostly driven by overseas visitors.


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