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Accor Brings its 25hours Hotel Brand to the Middle East

News Famous European hotelier, AccorHotels, and Dubai World Trade Centre LLC are to open the first 25hours Hotels branded property outside Europe. 25hours hotel in Dubai is the first attempt to show the new brand conceptualized in Germany to the Middle Eastern auditory. It will also become the largest hotel operating under this brand in the world.

The 434-room hotel will greet its first guests by the end of 2020. It will enjoy a wonderful location in One Central complex that is currently under development by Dubai World Trade Centre LLC (DWTC). The complex will open in two phases. First, a hospitality unit with 25hours Dubai Hotel will open, and then residential and multi-purpose parts of the complex will start operating. 25hours will be not the only hotel by Accor open in One Central as the hotelier will manage as many as 1,210 rooms there under other brands. All hotels will belong to the midscale category.

The hotelier has already expressed their delight with the new addition to their portfolio. Not only 25hours hotel in Dubai is the first property outside Europe, it will also become the largest hotel in the network. Currently, the company is in process of learning more about the new market and local culture, so they can make a hotel that will fit the region and its heritage. DWTC is also delighted with the partnership and thinks that addition of the 25hours hotel brand to One Central is in line with their vision of the center as a modern and progressive space. They chose partners carefully and are sure that the new hotel will help to attract more business travelers to Dubai and provide both regional and foreign businesses with anything needed.

Dubai is a dynamically developing city that keeps growing as both a tourist and business destination. Internationally renowned and bustling city is a great choice for a modern and vibrant 25hours brand. Accor hopes that this flagship hotel will become an iconic property in the Middle East and that will help to introduce the brand to travelers and, therefore, open more 25hours-branded properties in the region.

The Dubai One Central hotel will offer modern guest rooms with elements of the design inspired by local culture. Dining will be a powerful side of the new hotel. There will be two specialty restaurants, a rooftop café, and one more café in the lobby. It has been revealed that the rooftop café will have the same concept as the rooftop bar at 25hours Hotel Bikini in Berlin. Other restaurants will also be managed by famous international providers. Currently, there are ten 25hours properties in six European cities. These are hotels in Frankfurt, Zurich, Hamburg, Vienna, Munich, and Berlin. Three extra hotels are currently at the stage of planning. These are Paris, Dusseldorf, and Cologne hotels that are set to open within a year.


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