Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com

New Hotel Brand by UAE Developer – Form Hotels

Smartotels Hospitality International, a UAE-based developer, announced the launch of a new hotel brand – Form Hotels. This is going to be an upscale brand with unprecedented flexibility. Smartotels describe the new brand as an accessible premium brand with support of latest technologies, modern design and ease in adding services and amenities.

At the moment, all properties of Smartotels are located in the United Arab Emirates, so the company plans to add first Form hotels there as well. By 2026, the hotelier hopes to have already 26 properties in the portfolio. The flagship hotel of the new brand is already under construction by Dubai Contracting Company. The 143 guestroom hotel was developed by Architecture-Studio, a well-recognized architectural company based in Paris. The hotel, which is set to open in the beginning of 2018, will have a restaurant, a design boutique, an infinity pool on the rooftop, a gym and a boardroom.

Some key aspects of Form Hotels have already been unleashed. For example, new hotels will have a free high-speed Wi-Fi service, superb luxury beds, premium quality breakfast, high-pressure showers in bathrooms and more. Many services and items will be offered as add-ons, for example, plush bathrobes or turndown services.

Together with flexibility of added options, Form Hotels promise various benefits for property owners and assure that their operating model is set to bring strong returns.

03.03.2017

Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, reports, and news about hotel business trends on OrangeSmile.com.