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New Wellness Hotel Brand by Rosewood

News This spring, Rosewood Hotels & Resorts will debut with a new hotel brand with wellness concept. Asaya will be presented during an opening event in April 2017 at the Rosewood hotel in Phuket. The new brand is said to fill the gap in the area of luxury spa hotels.

The Asaya will be a personalized brand, and skillful masters of the brand promise to help guests find the best way to reach wellness and vitality. The hotel brand will offer many means to reach that – alternative therapies, fitness activities, all-natural healing treatments, coaching in such areas as nutrition and lifestyle, educational programs and more. At Asaya, many local remedies will be used to reach the desired result. Local botanicals and raw ingredients are often grown and picked from own gardens – the new hotel brand indeed offers more than other luxury hotels can.

The key features of Asaya hotels include “Wellness Ateliers”, where every hotel guest will get a personalized approach and custom treatment plan. Asaya Suites will be available for an overnight stay that will include therapy, eating and sleeping. The brand has established partnership with two skincare manufacturers – EviDenS de Beaute and Maison Caulieres. Hotels of the new brand will get Technogym fitness centres that are also great for socializing. Fitness activities will be available both indoor and outdoor and will include boxing, yoga, bootcamp, tai chi and much more.

Rosewood promises to announce more Asaya properties in future. Currently, it is known that after the debut on Phuket, an Asaya hotel will appear in Hong Kong in 2018.


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