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European Hotels Enjoy Higher Occupancy in November 2016

News November was a strong month for hotels in Europe as they managed to show the growth in the three key metrics. The occupancy reached the level of 70.3%, which is 4.2% higher than in November 2015. The average daily rate added 1.5% to 107.14 euro, and revenue per available room (RevPAR) added 5.8% to 75.36 euro.

As usual, some countries posted better results than others. November was a mixed month for hotels in Italy. They managed to increase their occupancy by 4.9% to 64.1% in total, but couldn’t cope with falling ADR (-7.3% to 108.11 euro), which caused decline of RevPAR by 2.7% to 69.33 euro. The hotel market of the country was slowed down by hotels in Milan, which posted a decline of ADR of 18.6%. Such a big year-over-year decline is caused by comparison with November 2015, when the city hosted Expo Milano 2015. At the same time hotels in Veneto, Sicily and Emilia Romagna posted higher revenue levels.

Hotels in the Netherlands posted growth of the three important metrics. The occupancy added 2.9% (70.2%), ADR grew by 1.4% to 109.49 euro, and RevPAR, naturally, rose 4.3% to 76.83 euro in total. Last month, hotels in Amsterdam and other cities across the country managed to reach the highest absolute ADR level since 2008. Spanish hotels had a good month as well. Powered by strong performance of hotels in Madrid and Barcelona, they enjoyed the highest absolute ADR since 2000 in November - +3.9% to 98.08 euro. Paired with growing occupancy (+1% to 70.8%), Spanish hotels increased their revenue by 4.9% to 69.44 euro.

When it comes to describing hotels in European gateway cities, hotels in Berlin and London posted the biggest increases in all the three metrics. Berlin hotels enjoyed higher occupancy (+4.7% to 81.1%) and ADR (+1.5% to 93.42 euro), which led to increase of RevPAR of 6.3% to 75.76 euro. London hotels reached a fantastic growth of RevPAR of 8.0% thanks to greatly increased occupancy (+5.3% to 85.9%) together with higher ADR (+2.6% to £151.65).


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