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New Brands by Best Western

News Best Western International announced the launch of a new boutique brand named Vib (the name is pronounced as Vibe) and a new soft brand BW Premier Collection.

The name Vib comes out from Vibrant. Best Western describes these hotels as stylish, modern and high-density accommodation for urban travellers. These will be cost efficient hotels that are easy to operate. The hotels will offer convenience, interactive lobbies and engagement into social networks. Currently, it is not clearly known whether Best Western has already signed deals for the new brand, but the company announced 20 potential markets for its new boutique brand.

Standard Vib guestrooms will be less than 19 square meters in size and will have convenient furnishings made in modern style. Guestrooms have USB and power ports for various devices, media wall, smart TVs, and LED lightning. The hotel concept also includes food and coffee grab-n-go stations available round the clock, fireplace, a bar, a special Zen zone for relaxation, fitness center that works 24/7 and gaming pods.

The second brand, the BW Premier Collection will gather only best quality hotels in most sought after destinations around the world. All hotels by this brand will be obliged to keep their rating on TripAdvisor of 4 stars and more and 3diamonds, AAA/CAA or higher rating. Even though the BW Premier Collection hotels can be booked through Best Western website, they will not be included in the official Best Western membership. However, Best Western Rewards points can be both earned and redeemed at BW Premier properties.


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