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Starwood Debuts in Liverpool with its Aloft Brand

News Starwood Hotels & Resorts Worldwide, has announced the signing of a new destination with its sensationally popular Aloft Hotels brand. The new hotel will be opened in Liverpool. The hotel will have a prime location in the famous North John Street right in the center of the historical part of the city. When the hotel opens next year, it will also mark the presence of Starwood in the city.

Aloft is a mid-scale brand that differs a lot from traditional hotels in this segment. Its modern urban design is easy to recognize, and social experience and the services offered are far beyond the midscale price tag. The brand provides some pioneering initiatives in design and music, due to which Aloft hotels are often called “hotels for travellers of next generation”. Nevertheless, the brand was established only in 2008, and several Aloft hotels are already present in the list of “Top 25 Trendiest Hotels in the US and around the world” by Trip Advisor.

The hotel will be opened in collaboration with Ashall Property and North John Street Op Co. According to Starwood spokesman, the UK is a perfect destination for the Aloft brand as in this country there is constant demand for cutting-edge stylish hotels at an affordable price. It took almost two years to get the permission from Liverpool authorities to open the hotel. The signing of Aloft Liverpool came after the news about Aloft hotels in Munich, Stuttgart, and St. Petersburg.

The new hotel will have 116 guestrooms and will be opened in a historical Grade II building, which is marked as a “landmark with outstanding architectural value”. Liverpool One - the biggest trading center with numerous shops, boutiques, restaurants, bars, and offices – is located close to the hotel. Guests of the hotel will be offered spacious rooms with high ceilings, complimentary Bliss Spa products, and comfortable beds. The hotel will also feature re:chargeSM fitness center, re:mixSM lounge, re:fuelSM dining, xyzSM bar, and other business and meeting facilities.


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