Travel Reservations - OrangeSmile Tours
Best destinations around the world - Travel Guide

Find the right hotel

Hotel Business News and Analytics
Important! This article is written by orangesmile.com editors and is protected by copyright law. The article can only be re-used with a direct link to www.orangesmile.com
All news:

Accor Conducts a New Study About European Business Travellers

News Recently Accor has finished its first European Business Traveller Research study, during which the company tried to detect preferences and expectations of European business travellers. The study included a survey that was answered by members of the company’s loyalty program, Le Club Accorhotels. Members from Germany, France, and the United Kingdom participated in the study.

The survey prepared by Adobe was targeted mostly at “REWARD” – Reservation methods, thoughts about Experience, free Wi-Fi issues, Attentive establishments, Responsible hotels, and, finally, questions about Digital life of business travellers.

This study exposed some very interesting information. For example, the majority of European business travellers book hotel rooms online. Almost a half (43%) use the hotel’s website for this purpose, while other 33% of travellers use other websites to make reservations. When choosing a hotel, 66% of respondents say they are mostly influenced by its location. Regarding the most important services provided by hotels, 71% of travellers say they consider bedding comfort to be the most important one. Free Wi-Fi was marked as a must for vast majority of business travellers. It was even chosen the third most important factor after location and price. Some European business travellers say they are very attentive to services and would like to have them more personalized. They name access to media from their home countries and separate check-in for loyalty program members as examples of these services.

The next section of the research, responsibility, revealed that business travellers care about environmental activities and waste reduction of hotels. They approve water and energy limit strategies. Finally, 36% of business guests say they have downloaded the hotelier’s booking application, and 49% of respondents say they share their opinions on social networks from time to time.


Previous article / Back to news index

Stay in touch with the latest news of a worldwide hotel industry. All up-to-date analytics, news, and reports about hotel business trends on OrangeSmile.com.

Our travel services
 Car Rental
Car Hire Worldwide
 News in languages
 Top 20 destinations
Ayia Napa
41 hotels
94 hotels
134 hotels
60 hotels
Kuala Lumpur
131 hotels
113 hotels
47 hotels
86 hotels
48 hotels
108 hotels