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Weak Results of French Hotels in July

News Even though July was the peak summer month, hotels in France featured low occupancy rates that were 0.78% lower comparing to the same period of 2011. This data was posted by In Extenso.

Even though the decline is not very significant, it shows the development of the trend. French accommodations have shown weakened results starting from the beginning of this year. This is particularly true for regional hoteliers, who hope for first signs of recovery. However, the recovery is definitely postponed. Just like rather poor weather, occupancy of hotels in France was not in its best state.

The stats of hotels in Paris are not so bad. Even though the city suffered from a slight decrease in demand, this fact was compensated by average rates higher than normal. Hotels on the Côte d’Azur and in some large cities of France were also able to save their revenues by increased hotel rates. In many locations rates were even higher than in 2011.

Corporate travellers are still affected by tough economic situation that doesn’t allow making long business trips. Leisure travellers were distracted by weather conditions in Northern France that were not comfortable for rest. The only two cities that were the exception from the trend were Rouen and Le Havre. Hotels in both cities featured the growth of occupancy.

July was not the best month for the luxury segment of the country. Neither Paris nor Côte d’Azur managed to attract more visitors despite decreased hotel rates. Ramadan was one of the reasons of that fact as it prevented high-spending Middle Eastern visitors from travelling.


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