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Hotels in Europe Experience Growing RevPAR

News Positive trends concerning European market keep continuing, making experts more and more positive concerning the recovery of the market.

In January and February 2011 RevPAR (revenue per available apartment) increased by 9%. According to Rezidor, one of the factors of such growth is slow increase in supply throughout Europe. The most positive in this situation is the fact that such growth is greatly powered by the countries that suffered the most from the crisis of 2009 and its consequences in 2010. This is particularly true for Baltic markets and Eastern Europe. Nordic countries are among followers. Here the growth of occupancy was also caused by late Easter. Western Europe shows signs of growth, but the performance here is less impressive. Rezidor sees opportunities of opening new accommodations in Germany only.

In general hotels in Europe feel much better than accommodations in the Middle East and North Africa, where unrest in political life causes negative impact on tourism.

The first quarter is traditionally worst time for hotels and bookings are low. This makes the fact of growth on European market even more valuable. The positive trend in the region appeared already in 2010. In Germany it was powered by lowered VAT, and hotels in the UK are traditionally geared up by London accommodations. On Nordic markets 2010 performance was rather weak. Currently hotels in Denmark show best RevPAR and Norway and Sweden follow up this trend.



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