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Hotels in London are very positive about the nearest future

London hoteliers make absolutely positive forecasts about their trading future and call 2011 and 2012 the most promising years. In April the world’s attention will be focused on the UK due to the royal wedding, and in 2012 London will be the host city for the Olympic Games.

As Russel Kett, the managing director of HVS London, says, these two events are sparkling opportunities and a real marketing dream. London hotels traditionally don’t suffer from low occupancy levels, but this is a chance to boost sales and earn potential customers’ base.

Currently many hotels in London are already fully booked for the end of April – the surrounding dates of the royal wedding. The hotels located near or on the road to Westminster Abbey benefit the most. The demand is so high that hotels can dictate their own rules, such as the minimum stay, and charge full room rate.

As current demand exceeds actual capacity of London hotels, suburbs and other major cities become more popular among tourists as well. For example, hotels in Manchester and Edinburg already experience the increased level of bookings.

In 2010 London attracted more tourists in both leisure and business travels. The capital of UK also becomes more equipped with luxury segment accommodations. Just in 2010 several famous hotels were opened here, such as the new Corinthia London, the new 137-key Waldorf Astoria London in Syon Park, Four Seasons Park Lane, and 45 Park Lane. According to forecasts within next 2 years in London will be opened luxury hotel rooms worth over £1 billion.

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